Compete’s Major Trends of 2008 for Online Media and Search

Compete.Image via Wikipedia

Research firm Compete published slides highlighting major 2008 trends. The slides are downloadable, and I've embedded them below. You can go to Slideshare and download them if you're registered.

A few highlights from the research:

  • Google captured 68% of the 116 billion search queries (the total breaks down to 9.67 billion monthly).
  • Google's searchers are also the most loyal, with the majority sticking with Google for all their searches.
  • The top 1,000 media sites totaled 2.1 trillion pageviews in 2008; 85% of those pageviews went to social media sites.
  • Social media sites commanded 79% of the 9 billion hours spent at the top 1,000 media sites.
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