On top of writing a weekly column, contributing to Ad Age, and posting at 360i’s Digital Connections blog, I’ve had another side project that’s kept me – and quite a number of my colleagues – busy over the past couple months. Today, my agency 360i released its Social Marketing Playbook, a comprehensive guide for how marketers should consider strategically approaching social media.
We’ve been keeping this under wraps for a bit, so now that it’s out, I really want to know what you think. You can comment here, blog or tweet your thoughts, of just email me privately – dberkowitz @ 360i . com. The last thing I want is for this to be a bunch of 360i people talking to ourselves.
It’s a long read, but if the subject is relevant to you, I hope you’ll find it interesting.
Update: It’s now on Scribd so you can embed it if you’re so inclined: