2 thoughts on “The Seven Types of Mobile Social Commerce

  1. nice post, david. maybe the follow-on is to discuss the third pillar of the SoMoLo triad, location. seems that future experiences will be intimately layered, including location. software + devices all enable the triad, would be hard to imagine social commerce initiatives not incorporating and personalizing. thoughts?

  2. It's a good point, and it wasn't adequately expressed here, but most of these categories of mobile commerce rely heavily on location. There are some that don't – if you're trying on clothes it hardly matters if that's in NY or LA, but then again, it does matter to someone who might want to buy that outfit. Check-ins, local deals, and other categories are more deeply intertwined with location from the start.

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