What’s the Challenge with Mobile Social Media Marketing?

I've got a post this week in Digiday on mobile social media:

Mobile social media is like the Reeseā€™s Peanut Butter Cup of marketing: two great tastes that are even better together. Social media is all about communication, and mobile devices are designed around facilitating communication. Now, try to think of great mobile social marketing campaigns. How quickly do any come to mind? There seems to be a large-scale disconnect between mobile marketing and social media marketing, even though the two together sit at this sweet spot of an intersection of two of the fastest-growing marketing channels. 

There are 3 reasons offered for what's proving challenging:

  1. Mobile and social are hard to define
  2. There aren't clear owners of mobile and social
  3. Technologies and publishers underserve marketers

Read the full article on Digiday for more, and let me know what you think.

One thought on “What’s the Challenge with Mobile Social Media Marketing?

  1. The next challenge for many firms is to successfully transfer all they have learnt about social media over the past decade in to new mobile social media marketing. Companies have spent millions investing in social media, now they have to invest in mobile marketing in a similar way. All it takes is for one clever company to introduce a brilliant form of mobile marketing in order for other companies to take the plunge into this form of marketing.

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