I'm writing this from Istanbul, Turkey where I'm giving a keynote at IPZ 2013. This talk, Marketing in the Age of the Cyborg Consumer, takes a look at wearable technology and computing, and then envisions where marketing fits in.
This is a topic that will evolve quickly, and there's a lot to learn. One thing I did learn in the process: cat jokes work far better in the States.
You can access the deck below and download it for all the links and references.