Those who have a keen eye for spotting title changes may notice something a little different in my bio line, so let’s all get that out in the open. Yes, I am ditching the use of “former agency CMO” so I can focus on what’s ahead, not in the past. Serial Marketer is the name I’m using for my proprietorship, and I’ll have a lot more to say about how that came about shortly. Consider OMMA Marketing Tech as a soft launch May 18.
As for OMMA Marketing Tech, I was scouting Internet Week events to attend and saw what OMMA was doing (part of a few MediaPost is holding that week). Then I saw the panel on vetting vendors – something I’ve done a bit of over the years. And then I saw the inimitable Jessica Joines was moderating it, so I had to put my hat in the ring, and they were kind enough to say yes. Hope to see you there. Details of the panel are here:
Panel: Vetting The Vendors: It’s A Process