A Sniff Test for the Internet of Things

originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. When the Febreze Home internet-connected plug-in air freshener arrived in […]

OMMA Marketing Tech: How to Make That Pitch Stand Out

Last week, I had the pleasure of joining a ridiculously sharp group talking about evaluating marketing technologies. MediaPost covers the highlights (ignore that they call it OMMA Programmatic instead of OMMA Marketing Tech); I’ve included some excerpts below. Thanks Jess Joines for moderating a stellar session. Excerpts: “Vetting the Vendors” at OMMA Programmatic on Wednesday […]