The Tech Shift from Passive Voice to Active Voice

originally published in Ad Age At the Consumer Electronics Show earlier this month, it seemed like every device that debuted was voice-activated. Manufacturers added voice activation to televisions, refrigerators, cars and toys, with Amazon’s Alexa emerging as the predominant platform powering them. Even a hairbrush produced by Withings, Kérastase and L’Oreal has a microphone (to […]

From “Fired” to “Hired”

As you discovered here first, I did in fact fire myself from my own consultancy. At the time, I couldn’t say what was ahead. While the papers were signed, all I could note in the release was: As for Mr. Berkowitz’s career post-Serial Marketer, he anticipates making an announcement before the end of the year. […]

David Berkowitz Fires Himself from Serial Marketer

FOR IMMEDIATE RELEASE NEW YORK, Dec. 2, 2016 /Newswire-USNewswire/ — David Berkowitz, principal of Serial Marketer, has fired himself, effective immediately. Mr. Berkowitz will continue publishing Serial Marketer’s blog and newsletter, but business operations are now winding down, with remaining projects to be completed in the coming weeks. “David Berkowitz was, to be totally honest, […]

Multiple Metrics for Measuring Chatbots

Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]