Just a Thought: Marginal Costs

In a new series here I'm tentatively entitling "just a thought," I'll share one piece of good advice or thinking from a great book or article.  Here's Just a Thought from "How Will You Measure Your Life?" by Clayton M. Christensen, with James Allworth and Karen Dillon. The book, written as a sort of 'last […]

The Social Life of Books

It's weird getting nostalgic over a first-generation Kindle (image source: Reuters) The Social Life of Booksoriginally published in MediaPost's Social Media Insider As a Kindle user since its first model debuted, I've marveled how it has changed my reading habits, and in some ways has changed my life. Some of the most profound changes are […]

Googley Lessons from Author Aaron Goldman

I knew Aaron Goldman when he was just some search-loving punk in short pants who'd crash the Search Insider Summits. Look at him now, a published author, free agent, and blog tourer. To celebrate the debut his new book, Everything I Know about Marketing I Learned from Google, he invited me to join his blog tour where […]