Do Tax Prep and Social Media Go Together?

The post starts with a question for two reasons: 1) There’s a disclaimer: my agency, 360i, has been working on the emerging media strategy for the campaign described below in conjunction with other agencies and of course everyone at H&R Block. 2) I’m genuinely curious for your feedback. Rip it, praise it, comment on it, […]

Viral Personalization with Dexter

I love these personalized viral campaigns. I’m also how long we’re going to keep seeing these until they jump the shark (a euphemism which has itself jumped the shark). The latest: Dexter on Showtime. My sister keeps telling me this is the best show I’m not watching. I started watching Mindfreak because of A&E’s viral. […]