H&R Block Social Media Profiled in WSJ

Last month, I offered a profile of a campaign I’ve worked on for H&R Block ("Do Tax Prep and Social Media Go Together?"). Given that respondents appreciated the sharing, I’ll post a follow-up courtesy of the campaign’s coverage in the Wall Street Journal. (I try not to be too insular, but it’s great to be […]

Do Tax Prep and Social Media Go Together?

The post starts with a question for two reasons: 1) There’s a disclaimer: my agency, 360i, has been working on the emerging media strategy for the campaign described below in conjunction with other agencies and of course everyone at H&R Block. 2) I’m genuinely curious for your feedback. Rip it, praise it, comment on it, […]

Viral Personalization with Dexter

I love these personalized viral campaigns. I’m also how long we’re going to keep seeing these until they jump the shark (a euphemism which has itself jumped the shark). The latest: Dexter on Showtime. My sister keeps telling me this is the best show I’m not watching. I started watching Mindfreak because of A&E’s viral. […]