Bracing for the Age of Creative Disaffection

This column originally ran in Ad Age. I shortened it considerably before submitting it, and they are much better editors than me, so you can find the polished version there. My rougher, more meandering version is below.  A chief creative officer who I met with several years ago lamented about how much work was farmed […]

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27 Ways Marketers Can Use Blockchain

Originally published in Advertising Age Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may be more impactful than anything marketers have encountered since the advent of the internet. […]

A Prize Fight Over What Media Wants

This was originally published in Ad Age. They took out my Trump joke though. So this version is better.  A Prize Fight Over What Media Wants The heavyweight fight between Floyd Mayweather and Conor McGregor may have been the most pirated event ever. Is that because the distributors don’t understand the fundamentals of the media […]

When Will Facebook Find Its Voice?

A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here.  When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]

A 5-Step Framework for Visual Search

originally published on Convince & Convert How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it easy for most literate, English-speaking adults to guess the […]

Divining the F8 of Image Recognition for Marketers

Originally published in Ad Age; image via Wikimedia Commons Facebook’s F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers — Facebook is, after all, one of the world’s largest ad-supported busineses — a glimpse of AR’s commercial potential. While Facebook previewed its […]

The Tech Shift from Passive Voice to Active Voice

originally published in Ad Age At the Consumer Electronics Show earlier this month, it seemed like every device that debuted was voice-activated. Manufacturers added voice activation to televisions, refrigerators, cars and toys, with Amazon’s Alexa emerging as the predominant platform powering them. Even a hairbrush produced by Withings, Kérastase and L’Oreal has a microphone (to […]