A Prize Fight Over What Media Wants

This was originally published in Ad Age. They took out my Trump joke though. So this version is better.  A Prize Fight Over What Media Wants The heavyweight fight between Floyd Mayweather and Conor McGregor may have been the most pirated event ever. Is that because the distributors don’t understand the fundamentals of the media […]

When Will Facebook Find Its Voice?

A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here.  When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]

A 5-Step Framework for Visual Search

originally published on Convince & Convert How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it easy for most literate, English-speaking adults to guess the […]

Divining the F8 of Image Recognition for Marketers

Originally published in Ad Age; image via Wikimedia Commons Facebook’s F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers — Facebook is, after all, one of the world’s largest ad-supported busineses — a glimpse of AR’s commercial potential. While Facebook previewed its […]

The Tech Shift from Passive Voice to Active Voice

originally published in Ad Age At the Consumer Electronics Show earlier this month, it seemed like every device that debuted was voice-activated. Manufacturers added voice activation to televisions, refrigerators, cars and toys, with Amazon’s Alexa emerging as the predominant platform powering them. Even a hairbrush produced by Withings, Kérastase and L’Oreal has a microphone (to […]

Multiple Metrics for Measuring Chatbots

Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]