OMMA Marketing Tech: How to Make That Pitch Stand Out

Last week, I had the pleasure of joining a ridiculously sharp group talking about evaluating marketing technologies. MediaPost covers the highlights (ignore that they call it OMMA Programmatic instead of OMMA Marketing Tech); I’ve included some excerpts below. Thanks Jess Joines for moderating a stellar session. Excerpts: “Vetting the Vendors” at OMMA Programmatic on Wednesday […]

How Newton’s Third Law Applies to SXSW

originally published in Advertising Age To understand what happened at South by Southwest (SXSW) this year, pick up a physics textbook. Sir Isaac Newton's Third Law of Motion can be considered the primary law of the festival, and of the entire advertising industry: "For every action, there is an equal and opposite reaction." The law […]