A 5-Step Framework for Visual Search

originally published on Convince & Convert How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it easy for most literate, English-speaking adults to guess the […]

Divining the F8 of Image Recognition for Marketers

Originally published in Ad Age; image via Wikimedia Commons Facebook’s F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers — Facebook is, after all, one of the world’s largest ad-supported busineses — a glimpse of AR’s commercial potential. While Facebook previewed its […]

The Tech Shift from Passive Voice to Active Voice

originally published in Ad Age At the Consumer Electronics Show earlier this month, it seemed like every device that debuted was voice-activated. Manufacturers added voice activation to televisions, refrigerators, cars and toys, with Amazon’s Alexa emerging as the predominant platform powering them. Even a hairbrush produced by Withings, Kérastase and L’Oreal has a microphone (to […]

Multiple Metrics for Measuring Chatbots

Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]

How Bots Will Change Humanity

Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]