Killa KFC

I just caught this new KFC commercial about some kind of chipotle-flavored fried chicken. The two times I’ve eaten KFC I’ve regretted it, so I would have ignored the spot if I wasn’t so distracted by the actor playing the father. Thanks to Google, I was able to find a direct link to the spot […]

Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]

Firebrand Preview Launches during Advertising Week – Love Coverage

Blogging from the launch of Firebrand, a new media company focused on entertaining ads in multiplatform environment – Web, TV (on Ion), and mobile. Official launch: October 22 Targets Millennials, 30% of US population. Firebrand: QVC for the MySpace generation, or doing for ads what MTV did for music/music videos. Bottom line: advertising supported by […]