1.6 Degrees of Separation

How Startups Can Connect with Brands View more PowerPoint from David Berkowitz 1.6 Degrees of Separationoriginally published in MediaPost's Social Media Insider  How is it that Israel, the land of milk and honey and engineers, is beating New York at marketing its startup scene? Israel’s technology startup scene has a far catchier name than the […]

A Mzungu’s Guide to Social Africa

"Mzungu" means white person, such as the one pictured here at Zanzibar Serena Inn. "Mshamba" refers to a country hick, and it's so insulting that the shopkeeper made me insist I wasn't buying the shirt for a friend. A Mzungu's Guide to Social Africaorignially published in MediaPost's Social Media Insider  Jambo! Karibu! All around Tanzania, […]

Why WOM Trumps Q&A Ahora

 Guinea pigs (cuy): as cute as they are delicious, especially when friends tell you where to find the tastiest ones The post below was originally published in MediaPost's Social Media Insider Why WOM Trumps Q&A Ahora It was a strange experience working as a social marketing strategist while planning my July vacation to South America. […]