Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]
Get Serially Sporadic Issue #3 Hot off the Presses
Serially Sporadic, the newsletter that you can’t live without, is now in its third edition. What you’ll find this time around: Articles by Lou Kerner and Yael Avidan A column on bot metrics that I haven’t even gotten around to publishing on the blog yet New job updates A link to the new collaborative calendar […]
How Bots Will Change Humanity
Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]
Download My Inbound 2016 Talk on a CMO’s Survival Guide
Note to self: try not to book any speaking engagements the day after a major election. I can’t say I was completely focused on my talk at HubSpot’s Inbound 2016, and judging by the faces of attendees, not everyone else was either. The good news is that if you were curious about my talk on […]
Join My 4As Webinar on New AR and VR Possibilities
On the heels of my trip to China talking about augmented reality at Gui’An’s virtual reality conference, along with some work I’m doing with AR and VR advisory firm The Visory, I’m excited to announce what I believe is my first presentation with the 4As (the American Association of Advertising Agencies). On December 7, I’ll […]
How (and Why) to Get a Branded URL
As I started producing my own newsletter for the first time, I was including URLs in-line with the text (instead of just hyperlinking text), and started to get frustrated with the length of some of them. Long URLs are ugly. At first, my solution was to create custom bit.ly URLs, which I love doing in […]
Look Behind the Curtain: Why I Joined Oz Content’s Board
In some news I’ve been eager to share for a bit and finally can publicly, I am now officially a board member of Oz Content. I had met the founder, Matt Lovett, in early 2014, and we reconnected this March at a friend’s breakfast discussion, leading to this new collaboration. He also introduced me to […]
A Chinese Lens on Augmented, Virtual and Mixed Reality
Originally published in Advertising Age After attending a conference about making virtual media come alive in a city that is virtually non-existent on Western maps, the future of an emerging field has never felt so real to me. Perhaps I had watched too many X-Men movies on China Southern Airlines, but attending the Virtual Reality […]
A Birthday’s Resolution: Goodbye Gaming. Hello World?
A new year, a new experiment (one initially shared on Facebook)… As the hour of my birthday neared in late October, I tried something different digitally: deleting the games from my phone. I’m constantly getting sucked into some casual game or another, seeking that dopamine rush of leveling up or completing a puzzle. So, what […]
Campaign Review: Original Thinkers Wanted, Except When They’re Not
Every now and then, I’m pitched about various campaigns, and I’ll share some of the better ones here. However, even some well-intentioned campaigns go awry in the plan or execution, and this one from Kimberly-Clark is a creative idea that uses interactive media in the perfectly wrong way. Let’s start with the pitch, included verbatim but […]