[A quick point of clarity in case anyone comes to this site by searching for words like ‘Aeromexico’ and ‘scam’ or anything of the sort: Aeromexico is an excellent travel provider, and I had a fantastic experience with them booking travel, flying, and in a subequent customer service inquiry. eDreams is the guilty party here, […]
2017: The Year Marketers Must Rebuild Trust
There’s one topic I can’t talk about enough these days. It came up in my recent post on the Sysomos blog about why I joined the company: “At the center of it all is a lack of trust among marketers, agencies, publishers, technology partners, and consumers.” It was a recurring theme in my VentureBeat column […]
From “Fired” to “Hired”
As you discovered here first, I did in fact fire myself from my own consultancy. At the time, I couldn’t say what was ahead. While the papers were signed, all I could note in the release was: As for Mr. Berkowitz’s career post-Serial Marketer, he anticipates making an announcement before the end of the year. […]
How to Break Free from the 10 Plagues of Marketing
Months after initially delivering a version of this as a talk to an Israeli VC firm, I finally published this story in VentureBeat called The 10 Plagues of Marketing (and How to Cure Them). As the article notes: There’s a war raging in the marketing and advertising field. It’s a clash of ideologies. There are […]
David Berkowitz Fires Himself from Serial Marketer
FOR IMMEDIATE RELEASE NEW YORK, Dec. 2, 2016 /Newswire-USNewswire/ — David Berkowitz, principal of Serial Marketer, has fired himself, effective immediately. Mr. Berkowitz will continue publishing Serial Marketer’s blog and newsletter, but business operations are now winding down, with remaining projects to be completed in the coming weeks. “David Berkowitz was, to be totally honest, […]
Multiple Metrics for Measuring Chatbots
Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]
Get Serially Sporadic Issue #3 Hot off the Presses
Serially Sporadic, the newsletter that you can’t live without, is now in its third edition. What you’ll find this time around: Articles by Lou Kerner and Yael Avidan A column on bot metrics that I haven’t even gotten around to publishing on the blog yet New job updates A link to the new collaborative calendar […]
How Bots Will Change Humanity
Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]
Download My Inbound 2016 Talk on a CMO’s Survival Guide
Note to self: try not to book any speaking engagements the day after a major election. I can’t say I was completely focused on my talk at HubSpot’s Inbound 2016, and judging by the faces of attendees, not everyone else was either. The good news is that if you were curious about my talk on […]
Join My 4As Webinar on New AR and VR Possibilities
On the heels of my trip to China talking about augmented reality at Gui’An’s virtual reality conference, along with some work I’m doing with AR and VR advisory firm The Visory, I’m excited to announce what I believe is my first presentation with the 4As (the American Association of Advertising Agencies). On December 7, I’ll […]