When spending some time in Mexico City during the December 2017 holidays, my family benefited from the tips shared by a number of friends, as well as recommendations from guidebooks, websites, and articles, along with other tips we stumbled upon from locals as well as our own experiences there. Ultimately, there was so much information […]
Insights into Creativity and Entrepreneurship from Revved Design’s Paul Stadnyk
Earlier this year, when I decided to ditch the MarketersStudio.com blog and brand in favor of relaunching it as Serial Marketer, I had the good fortune of reconnecting with Paul Stadnyk, my former colleague at 360i. I always respected the work he did for brands like Oreo, Oscar Mayer, and Coca-Cola. He had since gone […]
The Tech Shift from Passive Voice to Active Voice
originally published in Ad Age At the Consumer Electronics Show earlier this month, it seemed like every device that debuted was voice-activated. Manufacturers added voice activation to televisions, refrigerators, cars and toys, with Amazon’s Alexa emerging as the predominant platform powering them. Even a hairbrush produced by Withings, Kérastase and L’Oreal has a microphone (to […]
Grading Five Years of My Advice on CES
originally published in Ad Age – at the start of CES 2017 (pardon some delays this month as I get ramped up at my new job). The image is courtesy of me, from Panasonic’s 3D TV experience at CES 2012. Five years ago, in my first column for Ad Age, I wrote about “Five Key […]
Beware of eDreams Scams: Nightmares from a 3rd-Party Travel Provider
[A quick point of clarity in case anyone comes to this site by searching for words like ‘Aeromexico’ and ‘scam’ or anything of the sort: Aeromexico is an excellent travel provider, and I had a fantastic experience with them booking travel, flying, and in a subequent customer service inquiry. eDreams is the guilty party here, […]
2017: The Year Marketers Must Rebuild Trust
There’s one topic I can’t talk about enough these days. It came up in my recent post on the Sysomos blog about why I joined the company: “At the center of it all is a lack of trust among marketers, agencies, publishers, technology partners, and consumers.” It was a recurring theme in my VentureBeat column […]
From “Fired” to “Hired”
As you discovered here first, I did in fact fire myself from my own consultancy. At the time, I couldn’t say what was ahead. While the papers were signed, all I could note in the release was: As for Mr. Berkowitz’s career post-Serial Marketer, he anticipates making an announcement before the end of the year. […]
How to Break Free from the 10 Plagues of Marketing
Months after initially delivering a version of this as a talk to an Israeli VC firm, I finally published this story in VentureBeat called The 10 Plagues of Marketing (and How to Cure Them). As the article notes: There’s a war raging in the marketing and advertising field. It’s a clash of ideologies. There are […]
David Berkowitz Fires Himself from Serial Marketer
FOR IMMEDIATE RELEASE NEW YORK, Dec. 2, 2016 /Newswire-USNewswire/ — David Berkowitz, principal of Serial Marketer, has fired himself, effective immediately. Mr. Berkowitz will continue publishing Serial Marketer’s blog and newsletter, but business operations are now winding down, with remaining projects to be completed in the coming weeks. “David Berkowitz was, to be totally honest, […]
Multiple Metrics for Measuring Chatbots
Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]