Happy Birthday Google Base, Part 2

In this week’s MediaPost Search Insider column, I continued my musings on Google Base.

THE BIRTHDAY PARTY FOR GOOGLE Base–which I started in last week’s column–deserves an extended celebration. Here are more observations on the service that’s rewriting the rules of search.

Absence of History: Searches in Google Base don’t appear saved in your personal search history when you’re logged in to your Google account. Google only includes Web, image, and news searches in your personalized search history. Personally, I wouldn’t mind Base’s integration with personalized results; if I’m opting to sign in anyway, having some recollection of my Base searches would come in handy.

Keep reading at MediaPost. And you can find Part 1 here.