Dell Dudes Blogging

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Today’s Search Insider covers the new Dell blog and some lessons any corporate blogger (and especially potential corporate blogger) can learn from the endeavor. All in all, Dell’s doing a lot of things right, especially by listening first and blogging later.

For me, the best part of a company like Dell blogging is that it feels so human. Businesses don’t blog; people do. As I write in the article, "Dell’s corporate sites give it a search presence; the blog gives it a voice."

For complete coverage of the Frost & Sullivan session that inspired the column, read Jeremiah’s blog. And the Dell column’s here at MediaPost.

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