The Long Tail of Advertising

In today’s Search Insider, I review The Long Tail by Chris Anderson and jump from an exploration of "the long tail of search" to "the long tail of advertising." Google will be a fascinating company to watch in the next iteration of it. Read on to see what the future of advertising brings.

I’m speaking at Frost & Sullivan in Boston this week, the Search Insider Summit in Colorado next week, and Ad:Tech Chicago the week after. Send a line if you’re at any of those and we can try to meet up.