For today’s Carnival of Marketing selection, we turn to Noah Brier, who has ruminated on what it means to really build relationships, and where the value in such relationship-building lies. He refers to niches and small audiences; it could just as well be considered a discussion on the long tail of relationships. Noah writes:
So where’s the opportunity here? It’s in the niches… The beauty of a niche is that you don’t need, nor should you try, to appeal to everyone. You need to know your audience, speak to them and know what the hell you’re talking about (or be real good at faking it).