Carnival: Leveraging LinkedIn

In the penultimate entry for the Carnival of Marketing, we’ll turn to the job hunt, as we’re in a very fluid job market, and marketers also need to pay attention to how they’re marketing themselves.

On the MarketingProfs Daily Fix Blog, Harry Joiner advises job seekers to incorporate LinkedIn testimonials. Harry writes:

As a marketing recruiter,
increasingly I am seeing resumes in Word format that contain
testimonials about the candidate at the end of the document.  Great
idea…. 

The most effective testimonials have live links to the Linked-in profiles of those people providing the endorsements.

Read more about how to leverage your references via business networks on MarketingProfs.