Earlier this week, I was at a dinner with clients in advance of the shop.org show in town, and one conversation went as follows:
Client: There’s this show I like that’s really funny, a comedy talk show. It’s on at around 8pm.
Colleague 1: Bill Maher?
Colleague 2: Conan?
We kept trying to guess for awhile. It turns out the show is The Colbert Report, which airs at 11:30pm EST. Yet the show airs the next day several times, including 8:30pm. She just thought he was prime-time viewing, not late-night.
It led me to wonder just how hard conversations like that will be once we are all on the Tivo/DVR schedule. They’ll probably go something like this:
Jim: You know that show that’s on at such and such a time?
Bob: I watch shows when I want to watch them.
Mary: I buy all my shows and watch them on my iPod when I commute.
Sue: My DVR predicts what I’ll want to watch and records shows for me without me doing anything.
Jorge: I watch all my shows online.
It’s one more modern twist on the Tower of Babel.