Google recently added Custom Search Engines to its Google Co-Op offerings. I’m amazed it got as much coverage as it did. You can get a sense of the spike from the Blogpulse data (click the image for a larger view.
The column details all the pros and cons, available here at MediaPost. Pardon the light blogging this week. I was at Ad:Tech, and then I’m heading to Knoxville for a quick meeting. Next week’s MediaPost’s Search Insider Summit, which I’ll try to cover on the blog.