The Game of Second Life

It’s tricky to call Second Life a game. You win a game. You compete in a game. A game has some sort of objective. There’s none of that in Second Life – it’s simply another place to create, or hang out, or escape.

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Nissan managed to change that. If you visit Nissan’s Second Life island, you can IM the character Toast Alicious (who really looks like a piece of toast) for the password to the Nissan vending machine so you can get a Sentra for free (I had to pay for my Ben Folds t-shirt, but I get a free car – the SL economy hardly makes sense). Then I drove around, shifting gears, and it goes FAST. Second Life turned into a video racing game. I need to get some friends in there and set up a tournament – it could even be more fun than MarioKart. Click the photos for a better view.

Second Life was anything but a video game before, but Nissan quickly changed that. Though I’d imagine soon we’ll have virtual world road rage.