I keep turning to Quantcast more and more for web research, as it offers metrics on traffic, demographics, keywords visitors use to find a site, related sites, and other good data. On a whim I decided to check out MySpace vs. Facebook. (The links go right to Quantcast’s pages for them.) MySpace is ranked 6th of all sites, and Facebook comes in at 15.
What I found really interesting is that MySpace attracts a higher share of addicts (heavy site users), which surprises me. Facebook, with its easy way to keep tabs on what all your friends are doing, seems much more addictive. Both of their numbers are impressive though: MySpace has only 22% of its audience listed as Passers-By compared to Facebook’s 29%, while MySpace gets 75% of visits from Addicts and 99% from the combined Addicts and Regulars compared to 63% and 98% for Facebook. I’ll be curious to see how those numbers trend over time.