WidgetBox Case Study – WidgetCon

More from WidgetCon – a good 3-fold case study from WidgetBox CEO Ed Anuff.

3 types of branded widgets

Branded Content – PopSugar’s MySugar that spread in social network Bebo
    – viral brand extension
    – post anywhere
    – typically not perceived as ad
E-Commerce – eBay
    – leverages existing affiliate programs
    – revenue sharing with community
In-Widget Advertising – Forbes.com news widget with light Visa branding
    – branded content
    – objective editorial
    – ad-supported

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