BRITE Ideas Coming Thursday-Friday

This Thursday and Friday, I’ll be blogging from the BRITE conference on branding, innovation, and technology held at Columbia University. There are still a handful of spots left if you want to go; get a 10% discount off the attendee price by entering registration code briteblog08 at the confirmation page.

While I’m impressed by the entire speaker lineup, here are a handful of the sessions I’m especially excited to attend (and blog about) each day:

Thursday:

Lunch and Keynote: “Building  Brands in a New Media Environment”
Pamela Kaufman, Chief  Marketing Officer, Nickelodeon/MTVN Kids and Family Group

 

Roundtable  2: Engaging Customers Today – Influencing Brand Ambassadors in the  New Media Environment led by Francois Gossieaux and Lois Kelly, Partners,  Beeline Labs

Friday:

“Social Networks and Online Communities”
Mike Hemingway, Global Managing Director, Ogilvy; Paul Ingram, Kravis Professor  of Business, Columbia; Bänz  Ledin, Creator & Managing Director, Spotme; Craig Newmark, Founder, Craigslist; moderated by Leslie Forde, VP of  Strategic Alliances, Communispace

“Building Brands in Interactive Media: Engagement  and ROI in Gaming, Mobile, and the Web”
Carol Koh Evans, General  Manager, Massive (Microsoft); Andrew Miller, CEO, Quattro  Wireless;  Yuval Zukerman, Technical Architect, Molecular; moderated by Bernd H. Schmitt

“TV 2.0, Online Video, and the Future of  User-Generated Content”
Ron Berryman, Senior VP, FOX Interactive Media; Aaron   Cohen, CEO, Bolt.com; Steve Rosenbaum, Founder and CEO,  Magnify.net, Stephen Voltz, EepyBird.com; Moderator: Yaron Samid, Co-founder, Pando Networks

If you can make it and you’re coming, let me know. If you can’t but want to ask any questions to the panelists, post them in the comments and I’ll try to ask them there.