Performance Performance

A little while back, Tony Winders of ValueClick interviewed a number of people in the interactive marketing agency to ask them about what performance means to them. I didn’t realize what an amazing roster of talent Tony and his colleagues assembled, and it’s a thrill to be included.

This was all one take, without the actual questions given in advance (I just knew it had something to do with performance), so the Q&A spans search engine marketing to Alfred Molina to my grandparents. My interview’s here, and you can check out the whole site including interviews with Amy Auerbach, Kevin Ryan, Sean Cheyney, Taddy Hall, Jim Meskauskas, Joe Mandese, and way too many others to name.

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