How did they get paid? There was no advertising. The payout came in street cred for Jimmy Kimmel, both for how funny it was, that he aired it, and that he got all the celebrities involved.
More from Shelly: The flow of information equals information success. Between China and India, the middle classes have a tremendous infrastructure. "The thing that’s most striking is that they’re starting with brand new infrastructure. We have infrastructure. And it sucks… If information equals currency, how can we compete?" Much of what happens to auctioned-off spectrum today can determine the future of how we compete.