Authentic Communications 2008 – Beyond Web 2.0, What’s Next? – Final Notice (partner plug)

The event’s coming up. Here’s your last chance to register.


Authentic Communications 2008 – Beyond Web 2.0, What’s

For more information and to register
visit Use promo
code MSCOM for a discounted rate of $345.

Date: Thursday, April 24, 2008
Time: 8:30 a.m. – 6:00 p.m.
Place: The Graduate Center/CUNY: 365 Fifth
Avenue; New York, NY 10016
Registration Fee:
Website: .

communications and branding are continuously changing over the internet.
Leading organizations are embracing their markets by creating and participating
in relevant online conversations. Customer voices are broadcasted through
consumer generated media, while everyone is on a quest to be perceived as
authentic through both their communications and advertising efforts. This
conference will bring together the best and brightest minds in the industry to
showcase and explore successes, failures and discuss how the industry can make
sense of and take advantage of the rapidly changing environment facing the

Case Studies:

How consumers and marketers are using Wikis to

Angelique Shelton, General Manager, Wikia Inc.,

Waste Management: Think Green = Profit Through

Lynn Brown, Vice President Corporate Communications,
Waste Management Inc

TripAdvisor – Role Model of Authenticity
Brian Payea,
Trade Relations, TripAdvisor

OfficeMax’s “ElfYourself” Digital Campaign Breaks All The Record

Anne Bologna, Founding Partner and President, Toy, New

Lessons Learned from
Southwest Airlines’ Social Media Projects

Paula Berg, Public Relations Manager,
Southwest Airlines

Additional Speakers include thought
leaders from PR Newswire, GWU, MediaMerx, MS&L, Millennium Technology
Venutures, I’m 18 in 08, Know Ventures, The FeedRoom, Pheedo, Kaplow, Multiverse
Labs, Converseon, Comcast, DeSilva + Phillips, rEvolution, Campfire,
BRANDEMIX, RE:INVENTION, Rose Tech Ventures, Edelman, D S Simon Productions

We have assembled an Advisory Group   from across the communications spectrum from
companies and organizations including: ABC News Digital Media, Ansible, Buzz
Marketing for Technology, Casio America Inc., Comcast, D S Simon Productions Inc.,
DeSilva + Phillips LLC, Edelman Digital, Facebook, Google, HBO On
Demand, Hewlett-Packard Company, LatinVision, McDonald’s U.S. Communications,
Millennium Technology Ventures, MTV Networks, National Geographic Magazine, NBC Universal
Research, PR Newswire, Romney Campaign, SEMPO Institute,,
SobelMedia, Southwest Airlines, Toyota Motor Sales USA Inc., United States
Postal Service, Waste Management Inc., and YouTube

Topics covered:
– Measurement
– Web Video’s role in authentic communications
– Word of mouth’s
role in authentic communications
– Convergence – Leveraging data from other
communications disciplines form more effective integrated programs
– How to get
budget for authentic communications and social media investments
– Connecting
with different generations (Millennials, Gen X, Baby Boomers)
– Future trends
and technologies in communications
– Authentic
Communications Careers

Sponsors: PR Newswire, LinkedIn, D S Simon Productions Inc., Southwest Airlines, The FeedRoom, TripAdvisor, Aquent,, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce,, NY:MIEG, New
York University
, PR News, SEMPO Institute,
For more information and to register visit Use promo
code MSCOM for a discounted rate of $345.