Journalist Generation Gap with Social Media: SNCR & Middleberg

BBG NewsroomImage via WikipediaI'm a little behind in going through email, but I'm glad I caught this release sent to me about the generation gap in how journalists perceive social media.

The results came out at the 3rd annual Society of New Communications Research Symposium, released by SNCR and Middleberg Communications.

There are two key overall findings released. The first is hardly surprising, but interesting to see quantified: younger journalists are far more optimistic about social media:

Key findings among youngest versus older journalists:
• 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic
• 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds
• 87% of 18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds

The release also quantified some of journalists' use of social media:

Key findings among all journalists:
• 48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting
• 68% of all respondents use blogs to keep up on issues or topics of interest
• 86% of all respondents use company websites, 71% use Wikipedia, and 46% use blogs to research an individual organization

The study's still in progress, so I'll be interested in seeing the response rates by age and more details when it wraps. You can view the PDF of the release, or if you're a journalist, you can take the survey.

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