Image via CrunchBase
I'm blogging today from OMMA Social and will be covering a number, if not all, of the sessions (we'll see if I get to cover my own).
Via David Tokheim, EVP and GM, Six Apart Media
1. Give them something to talk about.
Example: Burger King's friend-ditching app on Facebook
2. Create a cause
Example: Kenneth Cole's Awearness
3. Foster relationships through social currency
Example: HP's What Do You Have to Say Campaign
4. Align with influencers to create something unforgettable
Example: Chevy Tahoe's road trip across America with mommy bloggers. Visit MomRoadTrip.com.
Coming soon from Six Apart: "Motion" – pulls info from across the blogosphere and social media, designed for marketers. Not sure how this differs from FriendFeed or various social media search engines. Update: In Q&A: I asked about this in Q&A and it's designed to be incorporated into publishing platforms. When I get a demo I'll share more.
Six Apart: 2.3 million bloggers (I'm one of them, through TypePad), 87 million readers.