DigiDay Mobile Keynote: Engaging Mobile Millennials through Conversational Search by ChaCha’s Rob Wilk

Not sure how much live blogging I’ll get to do today, but as an experiment I’ll do some Twitter recaps of DigiDay Mobile in NYC today. Most of the first session highlights come from Adam Broitman (@AMediaCircus) but there will be some more variety coming up.

You can also find me tweeting at @dberkowitz

Conference Breakfast Presentation: Engaging Mobile Millennials through Conversational Search  – Join ChaCha VP Rob Wilk
as he walks you through some essential tips for reaching mobile youth
on their prized possession – their phone. See how engaging them through
conversational SMS search can lead to trusted relationships, increased
brand affinity and a bigger impact for your bottom line.

ahynes1: @Adambow It may be that all of DigiDay will be a Tweetup. I’m here. Tweeting. 

AMediaCircus: going to be taking notes from Digiday Mobile–have questions? Feel free to ask and I will try to get back ASAP 

AMediaCircus: rob wilk VP cha cha #digiday mobile+conversational search

 

AMediaCircus: millennials do not like a hard sell (why does everyone always say that. NO ONE likes a hard sell) #digiday 

AMediaCircus: Poor Rob Wilk–plagued with porno music #digiday
AMediaCircus: “don’t target, be where they are” #digiday

 

digiday: Rob
Wilk asks, have you had a “holy s%#@ moment on ChaCha?” I.e. asked an
obscure question and had the answer delivered in moments? #digiday
 

AMediaCircus: 55, 000 people answering questions for CHA CHA #robwilk #digiday 

AMediaCircus: CHA CHA does not marketing or advertising, gets 10k new users a day #digiday #robwilk

 

levydr: On ChaCha: It went viral because it works.It’s amazing that people forget how viral is determined by utility, not luck. #digiday 

digiday: Rob Wilk of ChaCha: “Most Millennials would give up food before they would give up their cellphones.” #digiday

 

 

 

 

 

 

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