Today in Ad Age, I talk about the new Twitter changes. A couple highlights:
- A search box: Yes, you can search for anything — not just people. What took Twitter YEARS to do this? Heaven knows (or, Biz knows).
But the days of opening up separate browser tabs for Twitter and
Twitter Search may be coming to an end (and yes, it's very uncool to
use a browser to tweet rather than TweetDeck or the iPhone — sorry).
- Trends: View the top trends, hashtags or no
hashtags, from the top navigation bar. You probably know what #watchmen
refers to, but you can now easily dig deeper to find out why the heck
people are talking about Toronto (reason: it's 175 years old; in other
words, it's been waiting 75 freaking years for a shout-out from Willard
Scott. Come on, Willard, show him some Smuckers love!)