How to Brace for the Facebook Page Redesign – new in Ad Age’s Digital Next blog

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I've got another contribution to Ad Age's Digital Next blog today, this one on the Facebook Page redesign and how that's going to affect marketers.

Here are a few tips from the post:

  • Upload photos and videos more often so that the update appears on the wall on the main page screen.
  • Update the page regularly. Now much of the value will come from posting
    updates to the page itself and changing the status, rather than sending
    messages directly to all of the page's fans.
  • Consider tests of sending consumers to different tabs to see which ads perform better.

There are more tips and lots more context in the original post, so read it on Ad Age to learn more, and share your feedback in the comments here, there, on Twitter (follow me at @dberkowitz), or anywhere else you see fit..

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