AT&T CMO David Christopher at Forrester’s Marketing Forum

AT&T Marketing Strategy:

* Best in Class Products & Services

* Portfolio Approach

* Customer Centricity

“AT&T is positioning itself to be a mobile-centric company first… We’re really only a couple years old in terms of this new company that has all these assets.”

(Okay, didn’t have a lot of notes. But I have a chart from Forrester. And pictures.)

IMG_5029

AT&T CMO David Christopher at Forrester Marketing Forum

AT&T CMO David Christopher at Forrester Marketing Forum