Harte-Hanks and PetSmart at Forrester Marketing Forum

Michelle Fitzpatrick, SVP, Harte-Hanks

Erica Thompson, VP of CRM & Internet Strategy, PetSmart

Michelle Fitzpatrick Harte-Hanks, Erica Thompson PetSmart, Forrester Marketing Forum 2009 FMF09

Fun facts from PetSmart:

  • 69MM US households own a pet
  • 83% of pet parents call themselves their animals’s mommy or daddy
  • 80% of pet parents give pets holiday or birthday gifts
  • 47% of pet parents report sharing a bed with their pets
  • Pet industry grew by $2 billion in 2008, predicted to be $45 billion in 09 up from $17B 15 yrs ago