Introductory Remarks at Forrester’s Marketing Forum

Christine Overby at Forrester presented the introductory remarks here at Forrester’s Marketing Forum at Disney World in Orlando. She kicked off the day talking about Walt Disney himself, who after creating a hit cartoon character and getting kicked on the street by a studio started over himself, then created Mickey Mouse and bankrolled Snow White and the Seven Dwarves himself.

What Made Disney Successful

  • Vision
  • Risk
  • Empathy
  • Technology
  • …and some great marketing

"Disney knew that taking a chance in a down economy would set him up for success."

She added:

"Now is the time to do marketing differently."




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