360i Uses Google to Predict American Idol’s Winner

If you haven't checked out 360i's blog Digital Connections, now's a pretty good time to start. I'll dispel two possible myths before you do:

  1. I'm not the 360i blogger. I'm one of them. You can read bios of the ten contributors and see for yourself.
  2. It's not all about 360i. There are a lot of industry perspectives shared there that have nothing to do with 360i, even if all of the insight draws from the agency's experience.

Alright, now that all of that's cleared up, you should check out 360i's American Idol's predictions and historical review based on Google data. There's a very detailed piece in Mashable showing how Google data has played out for Idol over the past few years, and the charts are embedded via SlideShare below.

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