Allstate Insurance’s Social Media Case Study at BDI Event

Continuing the coverage of BDI’s Social Consumer: B2C Case Studies, Allstate Insurance’s Marcia Hansen, responsible for direct marketing, talked about Allstate’s social media program. More at @marciahansen and @allstate, (For more coverage, see the tweet recap from the McDonald’s case study)

Allstate Insurance’s Marcia Hansen, responsible for direct marketing, talked about Allstate’s social media program at BDI

Approach:

Summary of Approach: Give People a Reason to Talk

  1. Write entertaining, educational content
  2. Take informal video and post widely
  3. Make content easy to share by people and search engines
  4. Sponsor conferences and give away promotional items

Content Tips

  1. Shoot for remarkable Content
  2. Define categories, tips for SEO
  3. Add popular topics to your content mix
  4. When it comes to videos, new tools make it easy… but a professional touch helps polish it

Tweet Highlights

prnewswire: Marcia, @Allstate , says she’s not allowed to talk about insurance online (bc of dif laws in def states). Interesting! #bdi

FlightpathNY: #bdi @allstate: repackage same content in various mediums. Video, games, blogs, podcasts. Making it easier to access.

sparklingruby: Write remarkable content, but don’t underestimate the amount of time it takes to get one piece of regular content published @allstate #bdi

theonswitch: Who knew insurance marketing could be so much fun? Thanks Marci Hansen @Allstate #BDI

sirmichael: Who knew?! RT @thenotoriousmeg: It is illegal to push a moose out of your car in Alaska, sez @Allstate (I Googled it #bdi peeps)

Allstate slide from BDI social consumer B2c case studies