Social Consumer B2C Case Studies & Roundtables Event Nov 12 NYC (Partner Plug)

I posted about this before, but I’ll give one more heads up as the event’s now next week:

I’m helping promote an upcoming event from BDI. What’s
in it for you? Well, awareness of it, a discount code, and some
coverage when it happens (I’ll be there, and hosting a roundtable). As
per my media sponsorship policy, I only promote events I believe in, and I’m happy to do so. You can read coverage of a spring event I attended here (Coke) and here (Tyson).


For more information, including registration, please click
here
to visit the event website. Use promo code
MSS for a
discounted rate of
$155.

Date: Thursday, November 12, 2009
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365
Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialconsumer.html

About the Event:
It is no secret that social communications’ impact on consumers is growing. It
is now commonplace for both large and small B2C organizations to embrace social
media and social networking to connect with consumers, strengthen brands,
provide service, sell products, generate insights, and receive feedback from
customers, partners, and employees. Social communications is now part of an
integrated marketing and communications platform for most leading
organizations. This conference will showcase the best case studies that
demonstrate how leading brands use social communications to achieve tangible
business goals.

We will cover the following questions:

  • What are the best examples of how brands integrate
    social communications into their marketing/communications platforms?
  • Why is the customer service function becoming social
    and how do you provide innovative customer service socially?
  • How do you make e-commerce social to increase sales?
  • What are the key success factors for building new
    communities with customers?
  • What are the best practices for partnering and
    leveraging established social networking sites such as Facebook, LinkedIn,
    Twitter and others?
  • How do leading brands measure and monitor their
    social communications channels?
  • What are the best technologies and products for measuring
    and monitoring social communications?
  • What are the best examples of how organizations
    capture, analyze and act on consumer insights derived from social
    communications channels?
  • How has social communications changed media
    relations and how do you provide content directly to communities of
    customers, partners and employees?

We
have a very limited amount of sponsorship/speaking opportunities available. BDI
also produces customized webinars for sponsors who want to engage
communications and marketing leaders. For more information please contact Steve
Etzler at setzler@bdionline.com or
212-765-8045. Follow us on twitter at www.twitter.com/bdionline.

Keynote Case Study:

McDonald’s Serves Up
Social Media

Presented by: Heather
Oldani, Director, Communications, McDonald’s U.S.A., L.L.C.

Heather will share how the leading global foodservice retailer with more than
31,000 local restaurants serving more than 58 million people in 118 countries
each day incorporates social communications into an integrated marketing and
communications platform. From their Facebook
presence with over 1,200,000 fans to the social media enabled, “Voice of McDonald’s” campaign which
celebrates McDonald’s 14 million staff members, to engaging consumers in
conversations daily through Twitter, the golden arches features social media
and social networking on their communications menu every day. Heather will
discuss the challenges associated with giving up control to the consumer as
well as integrating social into traditional marketing and communications
channels from organizational and operational perspectives.

Case Studies:

Case Study: Intuit’s
Quicken iPhone Application Connects With 25-35 Year Olds

Presented by: Scott
Gulbransen, Senior Manager, Corporate Communications, Intuit Inc.

Scott will share how Quicken, the leading financial software company with
over 15 million users, connected with young consumers by launching their iPhone
application using social media. Quicken Online Mobile immediately became the
number two finance application in the iTunes application store.

Case Study: Allstate
Insurance’s Use of Social Media

Presented by: Marcia
Hansen, Marketing Manager, Direct Marketing, Allstate

Marcia will share how Allstate
Insurance, the nation’s largest publicly held personal insurance company with
more than 70,000 employees, provides entertaining and educational social media
content for marketing purposes, including video,
Internet radio, social networking, blogs,
micro-blogs, games, and user-generated
content
.

Case Study: JetBlue
Soars with Social Customer Service

Presented by: Morgan
Johnston, Manager Corporate Communications, JetBlue Airways

JetBlue, the New York based airline, serves 57 cities with 650 daily
flights, has been ranked highest in customer satisfaction among low cost carriers
for five years in a row by JD Power and Associates. Morgan will share how the
leading carrier innovates their service function by incorporating social media
and social networking to connect and respond to customers every day. Morgan
will cover how JetBlue embraces social technologies while dealing with the many
operational and cultural challenges that come along with it.

 

Case
Study: Roger Smith Hotel Increases Occupancy & Builds its Brand Via Social
Media

Presented by: Adam Wallace,
New Media Manager, The Roger Smith Hotel & Brian Simpson, Assistant Food
& Beverage Director, The Roger Smith Hotel

Adam and Brian will discuss how the family-owned midtown hotel
achieves sales objectives and community building goals though social
communications channels. Known as what “may
be the most social media savvy hotel in New York if not the world
” by
Econsultancy, the Roger Smith social media story is certainly buzzing loud.
However, this case study will demonstrate how it’s not all about buzz but
rather a razor sharp focus on delivering ROI to the bottom line by harnessing
the hotel’s creative approach to integrating online and face-to-face
communities. Follow them at
www.twitter.com/rshotel.

Roundtable Moderators:
David Berkowitz, Director of Emerging Media and Client Strategy, 360i

Christina Blodgett, Director
Customer Relations and Operations, BlogTalkRadio

Jarvis Cromwell, Managing
Principal, Reputation
Garage

Matt DeLoca, Senior Vice President, Sales and Marketing, The FeedRoom
Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc.
Marcia Hansen, Marketing Manager, Direct Marketing, Allstate
Morgan Johnston, Manager Corporate Communications, JetBlue Airways
Heather Oldani, Director, Communications, McDonald’s U.S.A., L.L.C.
Brian Simpson, Assistant Food & Beverage Director, The Roger Smith Hotel
Adam Wallace, New Media Manager, The
Roger Smith Hotel


Sponsors:
PR Newswire / MultiVu; KickApps;
The FeedRoom; The Roger Smith Hotel; BlogTalkRadio; International Association of Business Communicators
– New Jersey
; LatinVision; MarketersStudio.com; Mashable; New
York Enterprise Report
; New York
University
; Reputation Garage;
SmallBizTechnology.com

Hotel Reservations

As the official hotel sponsor of The
Social Consumer
, The
Roger Smith Hotel
is happy to offer a 10% discounted rate to
all attendees by clicking
here
.

For more information, including registration, please click
here
to visit the event website. Use promo code MSS for a
discounted rate of
$155.