Social Integration: Harmonizing Social Channels event (partner plug)

 MarketersStudio.com is a media sponsor of this event. I'll also be attending. You can read my full media sponsorship policy.

Social integration


For more information, including registration, please click here to visit the event website. Use promo code MSS before December 16th for a discounted rate of $155.

Date: Wednesday, January 13, 2010
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016 
Registration Fee: $195
Website: http://www.bdionline.com/socialintegration.html 

 

 

About the Event:

It is becoming old news that marketers and communicators are increasingly using social media and social networking to achieve their goals. Just about everyone has experimented and learned from one-off social projects. Now the question is how do you incorporate social channels as part of an integrated marketing, communications, and service platform? This conference will demonstrate case studies of how leading brands are integrating social media and social networking into and across the enterprise. We will approach the topic from the communicator/marketer's perspective but technology, customer service, and operations professionals are welcome to participate. We will also host moderated interactive roundtable discussion groups that will address very specific topics and questions related to social integration.

We will address the following questions:

  • What are the best case studies of how leading brands incorporate social media and networking as part of an integrated marketing, communications and service platform?
  • What are the proven technologies and tools that help organizations integrate social channels?
  • Why is social customer service rapidly becoming a strategic advantage for companies that embrace it and who is doing it well?
  • How do leading companies organize themselves to integrate social channels into their communications platform?
  • What are the best practices for social integration?
  • How has data and information management evolved with the advent of social technologies?

We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler atsetzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline. 

Keynote Case Study:
 

Michael Mendenhall, Chief Marketing Officer, HP

Case Study Presenters:

Case Study: Harnessing the Power of 20 Million Customers
Presented by: Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc. 
How TurboTax uses social media in advertising, marketing and public relations to increase engagement and increase sales.

Case Study: Social Media makes the grade at Harvard Business School 
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School 
Brian will explain how the world's best known business school with a century of academic tradition is a first-mover in terms of embracing social media to build new channels of communication with students, alumni, and others. With 70,000 active alumni and scores of others who purchase its publications, Harvard Business School is a best-in-class brand for MBAs, executive education and publishing. See how the School has integrated social media into its overall marketing and communications program to promote faculty work, create and engage with virtual communities, and generate buzz about students and alumni. Brian will talk about concerns of relinquishing brand control in the digital realm and the challenges of aligning social media efforts in a decentralized environment.

Case Studies will also be presented by:
Michael DiLorenzo, Director of Social Media Marketing and Strategy, National Hockey League
Joshua Karpf, Senior Manager, Digital Media Communications, PepsiCo
Lynn Mann, Director of External Communications, Michelin North America
Richard Pesce, Corporate Communications, 
Sprint Nextel

Roundtable Moderators:
David Berkowitz, Director of Emerging Media and Client Strategy, 360i
Robin Fray Carey, CEO and Co-F
ounder, Social Media Today LLC
Jarvis Cromwell, Managing Principal, Reputation Garage
Maura Curtin, Executive Director, Social Media Advertising Consortium
Michael DiLorenzo, Director of Social Media Marketing and Strategy, National Hockey League
Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc.
Joshua Karpf, Senior Manager, Digital Media Communications, 
PepsiCo 
Brian Kenny, Chief Marketing and Communications Officer, 
Harvard Business School 
Lynn Mann, Director of External Communications, Michelin North America

Michael Mendenhall, Chief Marketing Officer, HP
Richard Pesce, Corporate Communications, Sprint Nextel
Alex Romanovich, Founder, Chief Marketing Officer, Social2B
Kristen Ruby, President and Founder, 
Ruby Media Group LLC
Nancy Shenker, Founder and CEO, theONswitch
Bill Sobel, Chief Connections Officer, SobelMedia LLC

Sponsors:
PR Newswire / MultiVu; HP LatinVision; MarketersStudio.comMashable; New York University; Reputation GarageRuby Media Group LLCSobelMedia LLC; Social2B; Social Media Advertising ConsortiumSocial Media Today LLC ; theONswitch

For more information, including registration, please click here to visit the event website. Use promo code MSS before December 16th for a discounted rate of $155.