Dr. Jekyll and Mr. Hyde Debate the Pros and Cons of Google Buzz in Ad Age

Google Buzz Screenshots

I wrote a post about Google Buzz that appeared in Ad Age's Digital Next today.

I'm torn on the service, more than usual as far as these go. It got to the point where I played out a debate in the post, using the upbeat Dr. Jekyll and the misanthropic Mr. Hyde as foils.

Hyde: It feels just like Google Wave, one of the more disappointing of Google's product launches. It had so much promise and became irrelevant so quickly. I don't want to get duped again, so this has to be a dud.

Jekyll: It's nothing like Wave. One of the biggest problems Wave had was that it wasn't integrated with anything. The whole point of Buzz is the integration — it appears in Gmail; you can read and respond to updates from any Gmail client; and it integrates a number of social media services.

Hyde: It does nothing for marketers, except to provide more impressions for those sponsored links that run in Gmail.

Jekyll: Wrong again, as marketers participating in social channels such as Twitter, Flickr and YouTube can find their content and messages spreading even further as more people use Buzz.

Now that I've used a bit more, I'm leaning far more to the Hyde side where I'm about ready to give up on it. I'm not sure it adds value and it feels like a distraction. But I'm especially curious as to how the mobile angle plays out.

I welcome your take here or at Ad Age, where there's far more posted than the excerpt I shared here.

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3 thoughts on “Dr. Jekyll and Mr. Hyde Debate the Pros and Cons of Google Buzz in Ad Age

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