100 Ways to Measure Social Media: Now in Convenient Presentation Form

I just came back from the Promotion Marketing Association's Blur event in Chicago where I gave a talk in their digital track about metrics. They invited me after I wrote the column on 100 Ways to Measure Social Mediahttp://bit.ly/100ways (also at http://bit.ly/100ways if you ever need to refer back to it). While I only had 30 minutes for it, including Q&A, I was intrigued to see if I could turn this into a presentation. Presentations are, after all, just another way to tell a story – even if this story is a little more dry than others.

Below is the presentation version I gave, which you can even download from Slideshare if you're so inclined. Beyond the 100 ways themselves, there are a number of examples. You won't find all the talking points, but if I get video from the PMA, I'll post that too to add color.

For the record, I even had time for the audience to get a few questions in. Not bad, eh? Oh, and if you want to refer back to it (or even tweet the link directly), I shortened it to http://bit.ly/pmadb.

Meanwhile, if you want to read more coverage of the PMA, check the blogs of Brandon Murphy and Donna DeClemente.

3 thoughts on “100 Ways to Measure Social Media: Now in Convenient Presentation Form

  1. Awesome Resources!
    100 ways, that is a lot of ways!
    If I can narrow down to ten most meaningful to my business …
    Thank You Very Much for sharing!

  2. Thanks for sharing this. This will be of great help to people who are looking into marketing through social media, particularly through networking sites such as Twitter and Facebook.

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