BDI’s Mobile Social Communications Event Coming September 15 (partner plug)

This blog has been a frequent media sponsor of BDI events, and I'm really excited about this one given how it fits in with two of my favorite areas: mobile and social marketing. Below are promo codes for the event and hotel.

Bdi mobile social 091510

For more information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $155.

Date: Wednesday, September 15, 2010
Time: 8:00 a.m. – 1:00 p.m. 
Location: The Graduate Center of The City University of NY; 365 Fifth Avenue; New York, New York 10016 
Registration Fee: $195

About the Event: 
Mobile Social is more than the latest land grab in marketing. It's where online meets offline; and, it's proving to be one of the biggest opportunities for marketers and communicators to actually build one-on-one relationships with customers while increasing sales. New mobile social platforms allow brands to tailor messages and product offerings to consumers based on their location and loyalty. Our half day conference will share the best case studies of how real brands are achieving tangible business goals integrating mobile social strategies into their overall marketing and communications approach. 

We will address the following questions:

  • What are the best examples of how leadings brands use mobile social strategies to achieve business goals?
  • How are mobile social platforms such as Facebook, Yelp, Foursquare, Gowalla, Groupon, and Buzzd working with brands to connect with consumers?
  • How do you integrate mobile social strategies into your enterprise's marketing and communications platform?
  • How do you overcome challenges from extending existing social media platforms into the mobile space?
  • Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?

Keynote Case Study: 
Eric Friedman, Director of Client Services, Foursquare

Case Study Presenters & Roundtable Moderators: 
Justin Bazan, Owner and Operator, Park Slope Eye
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
BJ Emerson, Social Technology Officer, Tasti D-Lite LLC
Eric Friedman, Director of Client Services, Foursquare
Kelly McCarthy, Ruder Finn, Inc.
Nihal Mehta, CEO and Founder, Buzzd
Brian Reich, Managing Director, little m media
Paul Reich, Director of East Coast Sales, Yelp
Brian Simpson, Assistant Director of Food & Beverage & Social Hospitality, The Roger Smith Hotel
David Weiner, Senior Account Supervisor, PR Newswire & Founder, DigitalSomethings
Rick Wion, Head of Social Media, McDonald's

We have limted opportunities for sponsors and speakers to participate in this program. Please contact Valesco Raymond at or 212-765-8357 for additional information.

Hotel Sponsor: Roger Smith Hotel: Use promo code BDI10SEP for 10% off rate.

PR Newswire / MultiVu; Foursquare; McDonald'sTasti D-Lite; Yelp; KIT digital; BtoBBlogTalkRadio; DigitalSomethings; International Association of Business Communicators – New Jersey; International Association of Business Communicators – New York; MarketersStudio;  Mashable; New York American Marketing Association; New York University School of Continuing and Professional Studies; Reputation Garage; SobelMedia ; Social2B; Social Media Advertising Consortium; Social Media and The Big W       

For more information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $155.