NEW YORK (AdAge.com) — Every Friday at the New York offices of 360i, David Berkowitz hosts breakfast for staff — Bagels with Berky, they call it — over a briefing on digital hot topics from Android to Quora and everything in between.
The weekly event is symbolic of the passion Mr. Berkowitz, the digital agency's senior director of emerging media and innovation, exudes for all things digital, but it's also a mandate from management to keep the Dentsu-owned shop on the cutting edge.
Five years ago, 100% of 360i's revenue came from search marketing, but that number has been cut to 40% as most clients calling upon it today want 360i as a full-service partner leading digital strategy for clients. The shop's new-business record in 2010 illustrates the shift; 360i added nearly $125 million in new-business billings last year
It's a tremendous honor to be part of 360i, having spent nearly five years working with the hundreds of others here on building the practice. Thanks, Ad Age, for a bit of recognition.