I just posted a column on why Social Media Week should be every week, and the column was inspired by the talk below that I was concurrently preparing for Social Media Club New York's Social Media Camp. The top ten reasons are the same and the examples overlap, but they're not identical. Do you need to read both? If you like the subject, please do of course, and some of it will depend on whether you like a more visual story or a quickly skimmable block of text.
I welcome any feedback though, and if you're around during Social Media Week, be sure to say hi.