Partner Plug: BDI’s Visual Social Media Leadership Forum – 9/20 NYC is a media sponsor of BDI. You can read my media sponsorship policy here. These BDI events are among my favorites, and I get no monetary reward of any kind for plugging them (though they do provide me with free passes). They combine of elements that make for a valuable day: strong speakers, a concise agenda with a lot of meat, networking opportunities, and a crowd of interesting people.

Bdi social

For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $175.


Date: Thursday, September 20, 2012
Time: 8:00 a.m. - 12:30 p.m. EST
Place: New York University Midtown Campus; 11 West 42nd Street; Room 1027; New York, NY 10016
Registration Fee: $195.00

About the Event:
This conference will demonstrate the best examples of how leading brands are accomplishing business objectives with visual social media technologies such as Pinterest and Instagram.

Keynote Presentation:
Case Study: GE Engages Visually
Presented by: Katrina Craigwell, Digital Marketing, GE

Katrina will share how GE visually connects with customers and receives inspiration around their vision of building, powering, moving and curing the world. Check out GE on Pinterest and Instagram.

Case Study Presentations:
Case Study: The Eyes Have It: The Benefits of Visual Storytelling
Presented by: Tom Hynes, Manager, Blogger Relations, PR Newswire

Case Study: PerkStreet on Pinterest: Banking on Visual Social Media
Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial

Who says banking is boring? Using contests and collaborative boards, PerkStreet is engaging a community of smart spenders and helping to spread the word that personal finance can be fun. Follow them at

Case Study: The Waldorf Astoria Hotel Connects with Customers and its History With Pinterest & Facebook
Presented by: Matt Zolbe, Director of Sales and Marketing, Waldorf Astoria

The historic hotel brand is using social media to recover lost treasures through its "Amnesty Program" campaign. Matt will share how the Waldorf Astoria is using Pinterest and Facebook to show recovered items while telling stories about them. Generating buzz in the brand for the next generation of customers is a key objective of the program.

Hotel Sponsor: Hotel 373 is the official hotel of BDI's events. Click here to receive a discounted rate.

PR NewswireThe JAR GroupNew York University School of Continuing & Professional StudiesCinchcastDirect Marketing News ; MarketersStudio.comPublic Relations Society of America – New York ChapterSEMPOThe Social Media MonthlySocial Media Today  

For event related questions and registration, please contact Maria Feola-Magro at or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Steve Etzler at or 212.765.8045.

For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $175.

About BDI:
Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, network, and value are what differentiates BDI from its competitors. Visit us online at Please feel free to check out our past events at Additionally, you may evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events at We often are a trending topic on Twitter in New York during our conferences.