Mobile social media is like the Reese’s Peanut Butter Cup of marketing: two great tastes that are even better together. Social media is all about communication, and mobile devices are designed around facilitating communication. Now, try to think of great mobile social marketing campaigns. How quickly do any come to mind? There seems to be a large-scale disconnect between mobile marketing and social media marketing, even though the two together sit at this sweet spot of an intersection of two of the fastest-growing marketing channels.
There are 3 reasons offered for what's proving challenging:
- Mobile and social are hard to define
- There aren't clear owners of mobile and social
- Technologies and publishers underserve marketers
Read the full article on Digiday for more, and let me know what you think.