It’s Time to Stop Numbering Screens

I've rarely been so confused as I was a few months back when I was doing an interview with Digiday about second screen behavior, and I had no idea which screen we were talking about. 

Fast forward several months. Digiday invites me to be on a panel about second screen activity. I come out with a column in Digiday that morning refuting the title of the session. We'll see if I get invited back.

In the post, I write:

Beyond that, though, what is the second screen? Is it the PC or laptop? What about mobile handsets? Is the iPad the second, third or fourth screen? Based on that, what is the iPad Mini or the Windows Surface? How about the Kindle or the controller for the Wii U? Could Nike’s FuelBand be considered a kind of second screen, since it connects with an Xbox Kinect workout program? And then, what will happen when Google’s Project Glass eyewear comes out, allowing people to watch TV while Facebooking on their laptops, texting on their mobile handsets and viewing supplemental content beamed right into their retinas? Is there any first screen at that point, or do they all rotate in position and become the primary screen whenever that screen is what commands attention?

Read the rest on Digiday, and let me know what you think.


One thought on “It’s Time to Stop Numbering Screens

  1. “Marketers and content creators will need to create experiences that live across screens.”
    From an SEO perspective, we recommend that sites are optimized for SEO on both desktop and mobile browsers. Having a site optimize for mobile search will have a huge impact on local SEO. The good news is there are a lot of platforms out there (such as WordPress) that allow you to create a mobile version of your site/content when you publish for the standard desktop browsers.

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